As Chief Marketing Officer at LIFE180, Todd Westra harnesses over twenty five years of marketing expertise to empower "Cash Creators"—entrepreneurs, business owners, and professionals—to achieve financial independence through strategic wealth-building. With a focus on life insurance as a key wealth tool, he drives LIFE180’s mission to optimize cashflow and create lasting legacies using the Cash Flow Hacking plan, a proven approach to accelerate financial goals 4x faster, as 90% of millionaires have done.

Todd’s marketing career spans high-growth sectors, where he’s crafted campaigns blending data-driven strategies with engaging storytelling. From tripling engagement for financial brands to launching viral social media initiatives, he excels at making wealth-building approachable. At LIFE180, Todd has elevated the brand by highlighting Cash Value Life Insurance as a powerful asset for accumulation and tax-advantaged growth, aligning with the CASH Blueprint: Cashflow, Accumulation, Scaling, and Heritage planning. His educational campaigns, including webinars and blogs, demystify life insurance and drive traffic to life180.com.

With a professional yet approachable tone—infused with his signature “Wealth with a Wink” humor—Todd makes financial education engaging. His leadership in managing multimillion-dollar budgets and cross-functional teams has established LIFE180 as a trusted resource for cash creators. With Todd leading LIFE180’s marketing, clients are empowered to rethink how they save, invest, and plan for retirement.

Todd is the father of 7 (yes Seven) amazing children and loves seeing them transition into adulthood. Focus on values has been a hallmark of the way Todd raises his kids, and is what attracted him to the Value Centric approach to money that LIFE180 teaches. Born and raised in the Seattle area, Todd and his wife Sharolyn have chosen to raise their kids in the mountains of Utah.