Matt Seibert entered the insurance industry over a decade ago, getting his start in MLM-style agencies like WFG, PHP, and GFI. In just four years, he built a seven-figure agency through sheer hustle — mastering a system that prioritized recruiting over truly helping clients.

During the COVID-19 pandemic, Matt had time to reflect deeply on his values. He realized that how you make money matters more than how much you make. This insight led him to walk away from a business model that no longer aligned with his integrity.

In his next chapter, Matt joined a radically different agency — the kind you'd group with FFL, Symmetry, or Equis. Starting from scratch, he doubled his previous production with half the team size in just over a year. But this time, he paid close attention to leadership and culture. As the curtain pulled back, he realized many of the leaders he had once trusted were driven by ego, greed, or manipulation. Refusing to repeat the same mistake, Matt walked away once again — choosing principle over profit.

Disillusioned by an industry that had begun to resemble a modern-day timeshare — full of hype, half-truths, and hidden agendas — Matt knew he had two choices: walk away for good, or find a better way. That’s when he came across LIFE180’s YouTube channel. Chris's message cut through the noise and aligned with the values Matt had spent years refining through hard-earned experience.

After connecting in person, Matt joined the team and soon became the Director of Agent Development — a role that finally allowed him to do what he does best: coach, develop, and elevate agents based on truth, transparency, and transformation. Today, Matt thrives by helping agents not just succeed in business, but become who they need to become in the process.