Clarke has spent the past 15+ years immersed in branding, systems development, and creative problem-solving across industries from education and home services to life insurance and tech startups. After earning a BFA in Sculpture and Graphic Design from Middle Tennessee State University in 2008, Clarke launched HospCreative in 2009 and later co-founded LIFE180 Media and HospTools to help visionary entrepreneurs bring their ideas to life with clarity and momentum.
Clarke's path crossed with Chris Kirkpatrick’s during a time when I was increasingly focused on optimizing business systems and challenging the status quo. His bold stance on exposing misinformation in the financial space aligned perfectly with my drive to build smarter infrastructures, empower teams, and push the boundaries of what's possible when creativity and logic work hand-in-hand.
As CTO with LIFE180, Clarke leads with a builder’s mindset. Fueled by curiosity, collaboration, and a desire to make complex systems more intuitive and impactful. Whether iterating on a CRM workflow, automating content delivery with AI, or racing a custom One Wheel through the Oregon backroads, Clarke believes real innovation starts where play meets purpose.
Clarke lives in McMinnville, OR with his wife Kerry, their two kids, and a lively cast of pets. When he's not building systems or writing my ADHD-meets-entrepreneurship memoir, you’ll find him deep into a strategy board game or blasting some ‘90s drum and bass to recharge.
Innovation Through Simplicity
Empathy in Design
Systems that Scale
80s–00s Alternative Rock
80s–00s Metal
90s EDM (Drum & Bass / House / Trance)
Essentialism
The War of Art
Pitch Anything
Group One Wheel Rides
Strategy board/video Games
AI Experiments
Tinkering with Systems
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