This article is a written adaptation of the video featured on our YouTube channel, LIFE180. Check it out for more insights!

The idea for this article came from a recent coaching call I held with an agent. During the session, the agent mentioned that they saw me as a highly skilled salesperson and expressed a desire to connect with people as effectively as I do. They wanted to emulate my communication style and my approach. My immediate response, however, was that I don’t actually consider myself a great salesperson.

I suppose I am a good salesperson, but not in the traditional sense. It’s not because I excel at following scripts, overcoming objections, or using classic sales techniques. I don’t aim to “close the deal” in one or two calls or push people toward a decision. In fact, I have no interest in those approaches, because, to me, effective sales isn’t about high-pressure tactics.

The reason I’m effective at what I do is that my belief in this work runs deeper than that of most people. This strong conviction is what makes me impactful. In the life insurance business especially, we need that level of belief to truly connect and succeed.

The Problem With The Life Insurance Industry At The Moment

In the life insurance industry, there’s a striking 93% failure rate within three years. It’s worth examining why this happens. Many people enter the field after obtaining their license, eager to make money, drawn in by the pitches of IMOs and companies like PHP, WFG, and FFL.

They’re often sold on a vision of wealth (luxury cars, large houses) and while there’s plenty of talk about promoting financial education and literacy, in practice, much of it feels like lip service. From my experience, the focus often shifts toward meeting personal sales goals rather than genuinely connecting with and serving clients.

My perspective is different. I believe that if we’re deeply committed to what we do, if we have unwavering belief in our products, services, and the problems we can solve for people, then success follows naturally. True success means taking full accountability for becoming the kind of professional who can genuinely serve people and meet their needs. That’s what this business should be about.

Why Are 93% of Life Insurance Agents Failing In The First 3 Years?

Looking at the industry through this lens, it’s clear why the three-year failure rate for life insurance agents stands at 93%. Most agents who haven’t found success within that timeframe end up letting their licenses lapse when they come up for renewal.

If they haven’t built the belief in themselves and their work (and let’s be honest, reaching that level takes time) it becomes difficult to justify staying in the field. Without financial success or a strong enough belief in what they do, many decide to give up and leave the industry.

Reflecting on this conversation, I began to think about practical ways for people to strengthen their belief in themselves, in their products, and in their ability to truly serve others. If you enter this business with a genuine desire to help others and solve real financial problems, how can you build the confidence needed to make a lasting impact? What steps can you take to develop the belief required to achieve that level of service?

The challenge arises when people enter this business with the intention of helping others, only to find themselves caught up in a constant cycle of recruiting. They join organizations expecting to focus on client service, but soon realize that recruitment takes priority. This disconnect often leaves agents feeling disillusioned, questioning whether they’re in the right place, especially if they’re not seeing the immediate success they hoped for.

With this in mind, I’ve outlined 15 practical ways to help you strengthen your belief in yourself, your products, and your ability to serve others. I believe these strategies are essential for anyone who wants to make a genuine impact in this industry. So, let’s dive into these key methods for building belief and resilience.

1 - Know The Products You Sell Deeply

The first essential step is to develop a deep understanding of your products. One of the most effective ways to build genuine belief in what you’re selling is to truly know your offerings inside and out. Unfortunately, many organizations miss the mark here, prioritizing recruitment and business growth over thorough product training. By dedicating time to mastering product knowledge, you set a strong foundation for confidence and credibility in your work.

That said, I want to add a quick caveat. Another common challenge is that some people feel the need to know every detail about the product before taking action. I understand and respect this; no one should be pushed beyond their comfort zone. If you haven’t read “The Speed of Trust” by Stephen Covey, it’s a great resource that highlights the importance of trust in building confidence.

One thing I dislike in this industry is the idea that “success leaves clues”, meaning that agents are often told to simply follow their upline’s guidance without question. Personally, I believe in taking an informed approach rather than blindly following advice.

That approach makes my skin crawl; just thinking about it is unsettling. Here’s my stance: you need to have a deep understanding of your product. When you know all the ways your products can genuinely help people and solve specific problems (beyond just the surface-level sales pitch) it transforms the conversation.

A solid, in-depth knowledge base allows you to engage with clients not from a place of selling, but from a place of sincerely helping and serving their needs. It’s really about connecting with people first. When you truly understand your products and their potential to help, the conversation becomes a process of reverse engineering.

You connect with people on a personal level, and when the right moment comes, you can naturally introduce how your products can address their needs. This transition feels smoother and more genuine. Ultimately, your success rate will increase, not because you’re more skilled or a better salesperson, but because this approach simply makes more sense.

When things make sense to the person you’re trying to help, that’s when real solutions happen, and it’s incredibly rewarding. So, above all else, I encourage you to commit to a deep dive into your product knowledge. Truly understanding what you’re offering is the foundation for serving clients effectively and authentically.

Also, keep in mind that mastering product knowledge doesn’t happen overnight. It’s a continuous growth process that unfolds over your first year, two years, even three years. I’ll touch more on this ongoing journey as we continue through the article.

2 - Know The Ability You Have To Impact Your Clients Lives

Let’s move on to the second point: understanding your impact. It’s essential to recognize the meaningful difference you have the potential to make in people’s lives. This isn’t easy, but it’s crucial.

One of my favorite quotes on this topic, though unrelated to life insurance, comes from Dean Graziosi. He once spoke about the connection between marketing, sales, and belief. He put it well when he said, “You have to believe so strongly in what you do that not sharing it with people would feel like a disservice.” I truly believe that achieving this level of conviction is rooted in recognizing just how much of an impact you can make on others’ lives.

Seek out impactful stories of how this work has helped transform people’s lives. Talk to your upline, your manager, or connect with peers in your communities and masterminds. Listen to their stories, immerse yourself in the experiences of those who have been doing this successfully. Until you gather stories of your own, borrow these stories as examples, they are powerful. Knowing the difference you can make in people’s lives is essential.

3 - You Need To Use The Products You Sell In Your Own Life

To truly understand and advocate for a product, it's essential to use it yourself, you need to be a product of the product. This is crucial because your firsthand experience will deepen your product knowledge and allow you to convey its benefits authentically. When you engage with the product, you can share personal insights and real-life applications, making your conversations more impactful and relatable.

When you deepen your product knowledge and recognize the positive impact it can have on people's lives, your belief in that product grows significantly. If you truly believe in its benefits, the next logical step is to share that belief with others.

However, if you can’t convince yourself that this product is the best choice for you, it will be nearly impossible to influence someone else to believe in its value or to take action. Personal conviction is key; without it, your ability to persuade others will falter.

How can you expect others to recognize the importance of a strategy (whether it's purchasing a whole life policy, a convertible term policy, or working with you for debt elimination) if you don’t believe in it yourself? Your conviction is essential. Therefore, the next crucial step is to ensure that you actively use the product yourself.

4 - Align Your Money With Your Values & Beliefs

Another important aspect to consider is that when you engage with these products correctly, the ultimate goal is to align your financial decisions with your values and beliefs. It’s essential to dig deep and reflect (not just on the product itself, the numbers, or the illustrations, though those details can be interesting) but on the underlying attributes and how they resonate with what truly matters to you.

Consider aspects such as having control, absolute control over the outcomes in your life. It's about focusing on results rather than mere returns. It's about building opportunity funds and executing strategies that shield us from downside risks, ensuring we never experience losing years.

Having a solid financial foundation and a self-completing plan that guarantees the creation of a lasting legacy are also crucial. Reflect on what values truly resonate with you. For me, these principles are paramount.

One of the main reasons I love whole life insurance is that I view it as a self-completing plan. By using whole life insurance as a foundational asset, I can gamify my life, which is what it’s all about for me. It’s not just about having a whole life policy; it’s about identifying the problems I want to solve and the goals I wish to achieve. I reflect on the attributes I need in a financial product to accomplish those objectives.

From there, I realize that whole life insurance aligns perfectly with those attributes. I genuinely believe this in my core; it’s my truth. Because I embody these principles and live by them, it’s only natural for me to share my insights with others, and that authenticity shines through. You simply cannot fake this kind of conviction.

5 - Focus on Continuous Education

The next important step, in addition to aligning your money with your values and beliefs, is to educate yourself continuously. I would say number five is to commit to ongoing education. When you focus on constant learning, it allows you to deepen your understanding of various financial products and strategies.

Some people like to tease me about my critiques of Indexed Universal Life (IUL) insurance, claiming I spend too much time discussing its drawbacks. However, I believe that engaging critically with different products is essential for personal and professional growth.

Throughout my career, I've dedicated myself to understanding where I might be wrong, actively avoiding confirmation bias. I consistently challenge my own thought processes and seek out areas for improvement. This ongoing examination is crucial because the world around us is constantly changing.

We only need to look at the current economic landscape, including factors like the fractional reserve banking system, unfunded liabilities, inflation trends, and government uncertainties, to see that everything impacts our financial future. What worked for my parents (I'm 44 years old) is unlikely to be effective in today's environment. The financial strategies that were once successful are not necessarily applicable to our circumstances now. I've done content on that, I've shown why that is the case.

I excel in my field not because I'm a remarkable salesperson, but because I have a deep, unwavering belief in what I do. I understand the numbers and have studied various products, not just whole life insurance, but also term and convertible term policies, annuities, and more. My knowledge is so profound that I can articulate and communicate it effectively.

My goal is to share the information I possess and connect with others who share my values and beliefs. I'm clear and concise about my core values, my mission, and my vision for my life, and I strive to find individuals who are on a similar path.

That's all I'm doing, it's really not more complicated than that. It's essential for individuals to continually educate themselves, as this ongoing learning is a crucial part of success in our field. Understanding and embracing the importance of education can significantly impact one's effectiveness and confidence.

6 - Practice Empathy To Connect With People 

Sometimes I earn a reputation for being a bit hardcore, which I find interesting because I don’t consider myself a particularly intense person. Yes, I take a strong stance against Indexed Universal Life (IUL) insurance, and my views can be polarizing. However, this intensity comes from a deep understanding of the subject.

I have repeatedly tested my beliefs, attempting to prove myself wrong, only to arrive at the same conclusions time and again. Whenever a new IUL product is released, I evaluate it, looking for any new features that might change my perspective. Unfortunately, I often find that they don't.

With that said, empathy is crucial in this field. When I think about empathy, I focus on putting myself in the shoes of the people I’m trying to serve. It’s often said that we can best assist those who are exactly where we once were. We’re helping people navigate similar challenges that we have faced.

Therefore, it's essential to consider the various difficulties and concerns they encounter. Remember, we’re selling life insurance, which means our role is to help people overcome their fears and achieve their goals while breaking through their self-limiting beliefs. If you want to excel in this profession, think of yourself more as an entrepreneur and a life coach rather than just a life insurance salesperson. That’s what this work is truly about.

7 - Believe In Your Mission

You have to believe in what you’re doing. What are your goals? What objectives do you aim to achieve? What are your core values? I’ve mentioned this before, but it’s worth reiterating: what is the vision you have for your life? What is your personal mission statement? Do you have faith in that vision? Let’s set life insurance aside for a moment. What do you stand for? What do you want your life to represent?

When you have clarity about your goals and values, you can reverse-engineer a process to determine how the attributes of life insurance align with your mission in life. This alignment helps you see how life insurance can support your values and beliefs.

Once you figure out this alignment, it significantly enhances your belief in the industry and facilitates stronger connections with others. If you genuinely believe in what you’re doing and are clear about your mission, recognizing that the attributes of your work align with your life’s purpose will keep you motivated.

Even if three years pass and you've only earned ten thousand dollars (perhaps because you're still building your comfort level in communicating with others) that’s perfectly okay. The key is that you won’t give up.

At that point, you won’t quit simply because you haven’t yet achieved the so-called “success.” If your work aligns with your values, beliefs, and mission, you’ll find it hard to give up. It’s not solely about the money; the financial rewards will follow in due time, and I genuinely believe that.

What I love about this business is that your earnings are directly correlated to the value you create in the economy and in the lives of the people you serve. To me, the money you make is simply a scoreboard, a measuring stick for your impact. That’s all it is. Understanding this is key; you have to believe in your mission.

8 - Surround Yourself With Other Believers In Your Mission

Number eight is to surround yourself with other believers. I can’t emphasize enough how crucial this is. In fact, I’ll be honest, this is one area where some other companies excel beyond my own.

The reason I mention this is that while it’s not necessarily better, some companies do a great job of fostering community and excitement. Personally, I’m not a fan of hype; it drives me crazy. However, I genuinely love the belief in what we do. That’s why I’ve started organizing more intimate, high-level masterminds. I don’t believe in trying to hype people up, but I do believe in cultivating genuine belief among individuals. It’s a fine line, but it’s crucial to focus on building that belief.

Surrounding yourself with a supportive community of individuals who share your values and beliefs is vital. These are people who understand the journey you’re on and can provide encouragement along the way. I know this from experience; I spent a decade facing discouragement from family and close friends who urged me to quit and find a traditional job. Their lack of understanding about my path made it even more essential for me to connect with like-minded individuals.

When I left my position as Director of Business Development at a Fortune 1000 company, I faced significant challenges while trying to establish LIFE180. I encountered non-compete lawsuits and numerous hurdles that drained my resources. However, my belief in my mission was unwavering; giving up was never an option for me.

Despite the allure of a stable quarter-million-dollar salary that I could easily secure, I knew that pursuing that path would lead to personal dissatisfaction. The only person who fully supported my decision to forge ahead was my wife. She recognized my passion and understood how miserable I would feel if I abandoned my mission.

To navigate these challenges, I knew I needed to surround myself with other believers, people who shared my vision and were on similar missions. Interestingly, I didn’t limit myself to fellow life insurance professionals; I connected with individuals from various fields who held similar core values. Their missions may have differed, but our shared commitment to making an impact unified us.

I realized that in this business, building a supportive community is essential. Investing in masterminds and attending events can significantly enhance your success. By surrounding yourself with like-minded individuals, you’ll find that your progress accelerates, fueled by the collective belief and support of your community.

This community can include mentors, peers, and fellow travelers on the same journey, all navigating similar struggles together. It can also encompass experts in the field whose events you attend for inspiration and guidance. This emphasis on community is one of the reasons I host mastermind events, such as the upcoming one in the Dominican Republic.

I'm planning to hold another mastermind in March 2025. If you're interested in participating, please click the link below, and I’ll reach out to provide you with more information.

ClarityCall

9 - Serve People, DON'T SELL

Focus on Serving, Not Selling. Think of it this way, never aim to simply sell to people; instead, focus on serving them. I view success as directly tied to service. I touched on this briefly earlier, but I believe that money follows value, and nowhere is this more evident than in this industry.

Reflect on how your suite of products can genuinely help people solve real-world problems. When you shift your focus to understanding how you can help people address their challenges, selling becomes a form of serving. By disconnecting from the outcome of a sale and focusing less on closing and more on the process of service, you’ll find that your belief in what you’re offering strengthens. When you truly connect with the value you bring to solving their problems, it enhances your confidence in your ability to make a meaningful impact in their lives.

The beauty of life insurance is that it offers so many ways to connect with people’s needs. Whether it’s through concepts like infinite banking or what I call cash flow hacking, where whole life insurance is used to support real estate investing, or simply using term insurance to protect a family, or taking advantage of living benefits, there are countless ways life insurance can serve different purposes in people’s lives.

It’s our responsibility to truly understand the real-world problems people are trying to solve. We need to connect with them, grasp what matters most to them. I never approach a conversation by trying to sell what works for me personally, because I can’t assume they’re in the same place. I don’t know if they hold the same beliefs or if their priorities, vision, and mission align with mine.

For this reason, with every client I work with, I have them complete what I call the Values and Beliefs Workbook. This helps them clarify their core values, vision, and mission. I believe I can’t truly serve someone until I understand who they are and what they’re aiming for. I could sell them a product, of course, but to genuinely serve them requires knowing them on a deeper level, and that’s what truly matters.

I’d encourage you to approach each client with the mindset of How can I serve this person? before thinking about making a sale. When you focus on serving first, I promise, you’ll find that success follows naturally, and you’ll end up making more sales in the long run.

10 - Seek Feedback & Testimonials From Your Clients

As you build your business, remember that you’ll be creating a community of clients, people you both sell to and serve. Over time, this will become your tribe, your network of clients who trust you and believe in what you offer.

As you grow your business, seek feedback from your clients. They’ll let you know what’s working. Whether you’ve helped someone with a whole life policy, a convertible term, a debt elimination program, or credit support, chances are they know others like themselves. It’s human nature; we tend to surround ourselves with people in similar situations.

Alongside seeking feedback, ask for testimonials from those you’re serving. This feedback not only reinforces the positive impact you’re creating but also provides a “mirror” to reflect on your work. Keep in mind that clients rarely offer this feedback on their own, so it’s essential to ask intentionally.

By doing so, you’ll gain valuable insights, seeing both the strengths of your approach and areas for potential improvement. And don’t limit this feedback to clients who chose to work with you; those who decided against it can offer invaluable perspectives on your process too. I’ve had clients who opted not to pursue a life insurance policy with me, but they still provided testimonials about the experience because they felt their lives improved through the process.

So, ask yourself: does my current process serve clients and prospects so well that, even if they don’t end up buying a product, they still feel better for having gone through it? If you can answer yes, that’s what it’s all about.

When you reach that point, that's where the magic happens. You'll find yourself in a position similar to mine, able to engage with people anywhere, anytime. For instance, just yesterday at an all-inclusive resort, I struck up a conversation with a couple from Wisconsin at the bar.

We're currently in Puerto Plata, Dominican Republic, where I met this couple at the bar. They were with their 21-year-old daughter and her boyfriend, and before long, our conversation shifted to my work. As we talked, I found myself setting up a call with them to explore further opportunities.

When we return, it will all stem from the fact that I wasn't trying to sell anything. Instead, I engaged in a genuine, intimate conversation with them that focused entirely on their lives, rather than on life insurance. By asking meaningful questions, I built a connection that was far more valuable than a simple sales pitch. That’s what it’s all about.

11 - Always Be Willing To Challenge Your Doubts

Now, let’s move on to number 11. Doubt is a natural part of being human. We all experience self-limiting beliefs, blind spots, and uncertainties in our lives. It's crucial not to hide from these doubts, as they can seep into our subconscious.

Personally, I believe one of my strengths is addressing these issues head-on. By confronting them directly, I force myself to research, ask questions, and seek out counterarguments to the doubts I hold. If you merely look to confirm your doubts without exploring both sides of the equation, you’ll find yourself trapped in an endless cycle of uncertainty.

In the fixed market space, including life insurance and investments, we can expect changes in economic conditions, political landscapes, and the introduction of new products. While some products, like whole life insurance, have proven their resilience over time, others may be made to look inferior.

We saw that in the 1980s when universal life insurance (UL) was marketed as the superior option to whole life. However, UL ultimately fell short, while whole life policies continued to perform well. Next came variable universal life (VUL), which also faced scrutiny, but at least the risks were clearer since a securities license is required to sell it.

Now, with indexed universal life (IUL) gaining popularity, many people are misunderstanding and misrepresenting its value. Once again, we hear claims that whole life is obsolete and that IUL is the way to go. I've created numerous videos illustrating why this perspective is misleading, emphasizing the importance of understanding the risks associated with choosing this path.

Regardless, it's clear to me that indexed universal life (IUL) will eventually follow the trajectory of other products, some may stay popular for a while, but they often fade in and out of favor. While IUL might have its place and use cases, it won't remain misrepresented and mis-marketed indefinitely. As time goes on, new products will emerge, and the landscape will continue to evolve. This cycle of innovation and change is simply the nature of the industry.

Whenever a new product is introduced, or new sales mechanisms, tools, or strategies emerge, our current methods of success will inevitably face scrutiny. At times, it may be beneficial to adapt, adjust, or even add new strategies to our arsenal. Other times, however, it may be wiser to remain steadfast and stick to our established approach. It's crucial to evaluate these situations for yourself and navigate the process thoughtfully.

12 - Visualize Your Clients Success To Emotionalize The Process

A crucial step in building belief is to visualize success, not just your own, but the success of your clients. Focusing on the positive outcomes they can achieve will help you create a clear and motivating vision. Many people struggle with seeing a bigger picture, but embracing this vision of client success is essential. Visualizing this impact can drive your actions and reinforce your commitment to their goals.

It's essential to be intentional about creating your vision. If you don’t take control of your own vision, you'll likely end up living someone else's vision or following someone else’s plan. Taking charge of this allows you to align your actions with your true goals and purpose, making your journey more fulfilling and impactful.

Our role, then, is to vividly picture the positive outcomes our clients will achieve through the strategies we guide them toward. This approach helps us connect to the end result, adding an emotional layer to the process. It's important to remember that people make decisions based on emotion and later justify them with logic. By visualizing that successful outcome and its emotional impact, we can better support our clients in making choices that resonate deeply with their personal goals and needs.

In short, make it a practice to visualize both your success and your client’s success. By doing this, you’ll be able to communicate the impact of your strategies more effectively and compellingly. This clarity in vision not only boosts your confidence but also strengthens your connection with clients, making it easier for them to understand the real benefits and potential of the solutions you’re offering.

13 - Engage With Your Clients Success

Once you’re visualizing success for both yourself and your clients and helping them connect with their own vision, you start to take on a role that’s more akin to a life coach than a salesperson.

This approach isn’t just about presenting products; it’s about guiding clients through a journey of self-discovery, helping them see how your solutions can align with and support their personal goals and values. In this way, you’re not just offering a service, you’re facilitating a transformative process that empowers them to realize their own aspirations.

One of the biggest challenges I see in this industry is the tendency for agents to view policies (whether it’s term, whole life, or anything in between) as fixed products. This often leads life insurance agents to sell a policy and then move on, rarely, if ever, checking in with clients after the sale. The focus shifts to the next transaction rather than fostering an ongoing relationship.

Following up with clients is essential. Engage with their successes, listen to how the strategies you've provided have impacted their lives, and position yourself as a coach and a resource.

Meet with them once or twice a year, check in on their progress, understand their stories, address their concerns, and celebrate their achievements. This level of engagement doesn’t just benefit the client; it also helps you grow and refine your approach, making you a better guide and advocate in the long term.

Initially, you may not see an immediate increase in sales, but what you will gain is a stronger connection with your clients, a deeper sense of trust, and a wealth of stories that reinforce your own belief in the value of your work. Over time, this genuine engagement will naturally lead to referrals and additional sales, yet it's not fundamentally about generating sales or referrals.

It’s about building your confidence in your process and showing up authentically for your clients. When you consistently provide real value, you cultivate a belief in yourself that signals to your subconscious that you’re truly becoming the professional who stands out in the marketplace.

Engaging authentically with clients sets you apart, making it clear that choosing anyone else would be a disservice to them. This commitment reinforces your unique value and strengthens client relationships, fostering loyalty and trust.

14 - Have A Long Term Vision Of Success

To truly appreciate whole life insurance, it’s essential to focus on its long-term value. In the initial years, like the first seven, the numbers might not seem exciting, after paying $10,000 annually, for instance, you may see only around $68,000 in cash value with a $700,000 death benefit by year seven. This can seem limiting if viewed strictly from a short-term perspective. But looking beyond year seven reveals its potential.

Consider the compounding benefits: the cash value liquidity, the emergency and opportunity funds, investment alternatives, retirement income, living benefits, and more. It’s about understanding how these attributes collectively help you reach your life goals.

The initial costs of whole life insurance are justified by its significant long-term benefits, benefits that many people overlook without the right guidance. It's our responsibility to help clients see beyond the immediate costs, to truly grasp the value of a long-term perspective. When they do, they’ll recognize the real strength and potential behind this strategy.

That’s the essence of number 14: helping clients adopt a long-term vision to unlock the full power of what we do.

15 - Develop Your Personal Story To Sell Life Insurance

Developing your personal story is essential, and it takes time. For me, creating content has been a key part of this process. Since 2016, I’ve published over 1,400 videos on YouTube, each one reflecting my experiences, insights, and beliefs.

And beyond those, there are even more videos in private coaching sessions, community areas, and resources for LIFE180 agents. Sharing my story through this content helps others connect with the vision and values that drive my mission.

Altogether, I’ve probably created around 7,000 videos over the past eight or nine years. This journey has been invaluable in building and refining my own story. They say the best way to learn is to teach, and through sharing my knowledge, I’ve gained a deeper understanding of the principles I believe in.

In the beginning, one of the greatest learning tools for me was simply creating content. Searching for topics to cover in videos pushed me to grow into the person I needed to become.

Looking back, those early videos weren’t my best work, I was less comfortable, less fluid in front of the camera, and didn’t yet have the ease of speaking directly and naturally. But after doing this 6,000 or 7,000 times, it’s become second nature. Developing my personal story not only strengthened my confidence but also made me more relatable to others.

I have personal stories that deeply impacted my perspective on life insurance. One of the most profound involves my best friend, who passed away at 51. I hadn’t done enough to influence him to secure the insurance needed to protect his family.

Now, his family faces the reality of financial strain without the right support. His 22-year-old daughter and wife had to make difficult adjustments, downsizing from their home on the mountainside in Arizona to a small condo. It wasn’t a catastrophe, but it was a significant and challenging shift for them. They're managing, but that experience underscored for me how critical it is to plan and prepare for life’s unexpected turns.

Another powerful experience for me was with my father-in-law, who was diagnosed with stage four pancreatic cancer on November 4, 2020, in the height of the COVID pandemic. Initially, he didn’t believe in life insurance, but it was life insurance that ultimately gave him a chance.

The policy allowed us to accelerate the death benefit to cover alternative treatments when conventional options weren’t viable, they couldn’t operate, nor could they offer chemo or radiation, given the severity of his condition. They gave him just 90 days to live.

Yet, thanks to that accelerated benefit, we were able to pursue treatments that he otherwise couldn’t have afforded, and today, he’s still with us. This experience truly underscored the unexpected ways life insurance can make an impact.

Four years after being given just 90 days to live, my father-in-law is still here, playing with his grandkids, creating memories, and truly living. He recently visited us in the Dominican Republic, and we’re planning to spend Christmas with him in Arizona.

Moments like these are what fuel my belief in what I do. These experiences have allowed me to build my story, one that goes beyond just policies and numbers. They embody the profound impact life insurance can have on real lives and real families.

All these experiences deepen your belief, right? But to truly make an impact, you have to stay the course. You need to be present, live out the principles you advocate, and be intentional with your actions.

When you’re committed to this (when you live it in your own life and see it come alive in others) you’re building a foundation that endures. Follow these fourteen steps, and you’ll not only create your own story, but you’ll also stand the test of time and find real success.

My Encouragement To All New Or Rising Life Insurance Agents

My encouragement to you is to immerse yourself in this journey. Find the right team and the right organization that genuinely aligns with your values. This isn’t just about selling a product or focusing on one solution these products provide; it’s about truly serving people. That’s the essence of it all.

If you truly align your work with your values and beliefs, then the question becomes, why would you ever quit? This is my belief, and that's why my mission is to reduce the quitting rate in this industry from the current 93% to just 25%. I believe that if people genuinely embrace what they're doing, there will be no reason to quit. When you have that level of belief in your purpose, perseverance becomes second nature.

If you're an agent seeking guidance or support, I encourage you to visit agent.life180.com to schedule a call with a member of our team, we're here to help you. Additionally, if you're considering a life insurance policy for yourself, I recommend setting up a clarity call to discuss your options and find the best fit for your needs. Your future is important, and we’re committed to providing you with the support and resources you need.

ClarityCall

I highly recommend subscribing to our LIFE180 YouTube channel and hitting the notification bell to stay updated on new video releases. We provide some of the most in-depth and educational content available online, focusing on understanding the intricacies of life insurance and financial strategies.

My philosophy centers on education over marketing, and I’m dedicated to serving our audience with valuable insights and resources. Join us on this journey to empower yourself with knowledge!

If you’re eager to learn more, whether you’re an agent or a prospective client, don’t hesitate to reach out. My team and I have a wealth of resources at your disposal. If you're interested in the Values and Beliefs workbook, feel free to email me at chris@life180.com. I’d be happy to send you this 13-page document as a complimentary resource to support your journey. Just ask, and I’ll provide it to you!

I encourage all of our clients to go through this workbook because it offers tremendous value, regardless of whether you decide to work with us. It’s truly a gift I want to share, as I believe it can make a significant difference in understanding your values and beliefs.

I hope this information has been helpful for you. I’m off to enjoy some quality time with my family for the rest of the day. That’s one of the beauties of this lifestyle: if you approach it the right way, you can work from anywhere, travel, and enjoy life to the fullest. It's truly amazing!

Have a blessed inspirational day.